Paddle
Self-Serve Migration Journey
Redesigning how legacy customers migrate to a new billing platform — self-serve, minimal support, zero churn.
I design end-to-end SaaS product experiences through UX, UI and design systems - leveraging AI to accelerate and improve design workflows.
Selected Work
Paddle
Redesigning how legacy customers migrate to a new billing platform — self-serve, minimal support, zero churn.
Paddle
Design and Build of a new Billing platform, including new subscription flows, features and experiences.
Paddle
Designing a self-serve customer portal that reduces support load and empowers end-users.
Harmonic
Making complex cybersecurity data scannable, actionable and clear for security teams.
Data Visualisation - NDA Protected
View with password →
Harmonic
Designing enterprise security tooling for a complex, high-stakes environment.
MCP Gateway - NDA Protected
View with password →How I Work
Before any wireframe, I get rigorous about the actual problem. Stakeholder interviews, user sessions, data review — until I can state the problem in one clear sentence that everyone agrees on.
Co-design sessions with engineers, PMs, and real users. The best solutions are rarely designed alone. I facilitate structured ideation to get the whole team's thinking on the table fast.
I've adopted an AI-first approach across research, ideation and prototyping. I use Claude as a thinking partner and Claude Code to build working concepts — compressing timelines without cutting corners.
Prototyping is changing and fast, I would now try to build a working concept in Claude but i'm equally happy to use designs created in Figma.
Design doesn't end at handoff. I stay close to engineering through build, making sure I QA along the way and the build matches the design. I bring engineers in the process early so there are no surprises during this stage.
Design + AI
Over the past six months, I’ve integrated AI deeply into my workflow starting as a design assistant in my day-to-day work and evolving into building and experimenting directly in code.
I use AI tools across research, synthesis, copy and early concept exploration. Not to replace thinking but to compress the distance between a messy insight and a testable concept.
I leverage AI to quickly fill knowledge gaps, test ideas, and pressure-test my work by reviewing it from multiple persona perspectives. This approach can vary based on the project and doesn't substitute speaking with customers.
The highest leverage design problem right now is building systems that keep humans genuinely in control while AI does the heavy lifting. I aim to curate and improve my work using AI whilst staying in control.
I run personal experiments in Claude Code building sites, dashboards and tools from scratch with the aim to learn more about whats possible whilst improving my working AI knowledge.
By the numbers
£1B
Paddle unicorn status
Part of a special time in the Paddle team
48%
Year-on-year
Revenue growth during my time at Paddle
5
Industries
From start ups and scale ups to enterprise
15+
Years of experience
Designing digital product experiences
About
I have over 15 years of experience designing digital products, including more than 7 years in SaaS. My work focuses on creating clear, intuitive experiences across complex systems, spanning product interfaces, dashboards, websites, and brand-led digital work. I’ve worked across logistics tech, fintech, legal, telco and AI cybersecurity.
I’ve been integrating AI more deeply into my design process using it to explore ideas faster, challenge assumptions, and improve decision-making throughout the lifecycle.
Outside of work, I’m a dad to two amazing girls and husband to my wife, Lianne. When I’m not designing, you’ll usually find me travelling around the North West, supporting my daughters at netball and enjoying time with family.
Open to senior individual contributor roles, contract engagements, and conversations about interesting problems.
Send me a message